+$135K/moblanketwaves.com
Cart abandonment spike on mobile checkout
Mobile checkout abandonment up 23% in 14 days. CLS on the checkout page degraded after a theme update; the layout shift interrupts the tap target on the CTA.
Insights
What the AI found, ranked by money. Every insight actions into a task, a fix, or a client report.
$453K/mo in total estimated opportunity across 12 insights this period. Wilson ranked these by money; each one actions into a task, a fix, or a client report.
+$48K/molaticoleathers.com
Homepage hero above-fold engagement low
Only 12% of visitors interact with the hero CTA. Click activity concentrates on the nav bar instead of the primary conversion path.
+$27K/mogearrush.com
Search users convert 4x but search is buried
Visitors who use site search convert at 8.9% vs 2.2% overall, and the search entry point sits below the fold on mobile.
+$15K/moplushlair.com
PDP gallery dead zone on tablet
Second and third gallery images get near-zero engagement on tablet; the swipe affordance is not visible.
+$62K/movaultleather.com
Guest checkout hidden behind a forced account wall
New shoppers must create an account before paying; 38% drop at the account step on mobile. Guest checkout is supported by the theme but switched off in settings.
+$41K/mogearrush.com
Product reviews load below the fold and lazily
Reviews are the top trust signal for this catalog, but render after a 1.2s delay and sit under the fold. PDPs with reviews visible convert 2.1x higher.
+$33K/mocrateandtimber.com
Free-shipping threshold never surfaced in cart
The $75 free-shipping threshold is not shown until the final step. Sites that surface it in the mini-cart lift AOV 9-14% on this category.
+$29K/molaticoleathers.com
Category pages LCP 4.1s on 4G
Largest Contentful Paint on collection pages is 4.1s on throttled 4G. Every second over 2.5s costs an estimated 7% of add-to-cart on mobile.
+$24K/moplushlair.com
Out-of-stock variants still look buyable
Sold-out sizes render identically to in-stock ones until the Add to Cart tap fails. The dead-end interaction shows a 61% exit rate.
+$19K/moblanketwaves.com
Prominent promo field trains discount hunting
An empty promo code box at checkout sends 18% of users off-site to hunt for codes; 40% do not return. A collapsed link recovers most of them.
+$12K/mogearrush.com
Mobile filter drawer resets on back
Applying filters then tapping back clears the whole selection, so users re-filter or abandon. Preserving filter state on history navigation recovers the session.
+$8K/mocrateandtimber.com
No trust badges at the payment step
The payment step shows no security or guarantee cues. Adding SSL and returns badges at payment lifts completion 3-5% for first-time buyers.
Scorecard
Benchmark-aware portfolio health. Every number here is one you'd put in front of a client.
Portfolio Health
87Healthy
Sites8
Alerts1
Updated Jul 9, 04:21 PM
KPI PerformanceBenchmark-aware cards
Portfolio RevenueHealthy
$4M
No benchmark configured
Across 8 selected sitesBaseline pending
Conversion RateWatch
2.15%
Benchmark 2.80%
Benchmark as of May 30-23.1% below benchmark
Revenue per SessionWatch
$3.36
Benchmark $4.20
Benchmark as of May 30-20.1% below benchmark
Average Order ValueHealthy
$155.92
Benchmark $87.00
Benchmark as of May 30+79.2% vs benchmark
Active LeadsHealthy
1
No benchmark configured
1 open benchmark alertBaseline pending
Active FacetsHealthy
41
No benchmark configured
Across 8 selected sitesBaseline pending
MRR OpportunityHealthy
$119,658
No benchmark configured
Estimated from active alert deviationBaseline pending
Bounce RateWatch
41.00%
Benchmark 42.00%
Benchmark as of May 30-2.4% better than benchmark
Portfolio
Every client, health-first. Each row opens the client's room: their data, their knowledge, their tasks, their scoped chat.
| Client | Platform | Sessions | Revenue | CVR | RPS | Status | Actions |
|---|---|---|---|---|---|---|---|
LL laticoleathers.comMar 2025 |
Shopify Plus | 503,164 | $1.2M | 1.5% -0.18pp | $2.46 | Needs Attention | |
GR gearrush.comJan 2025 |
Shopify + H | 218,440 | $987K | 3.21% +1.2pp | $4.52 | Healthy | |
PL plushlair.comFeb 2025 |
Shopify Plus | 144,820 | $612K | 2.87% +0.9pp | $4.23 | Healthy | |
BW blanketwaves.comApr 2025 |
Shopify | 98,210 | $342K | 1.92% -0.3pp | $3.48 | At risk | |
VL vaultleather.comMay 2025 |
Shopify | 74,330 | $289K | 2.41% +0.4pp | $3.89 | Onboarding | |
CT crateandtimber.comJan 2025 |
Shopify + H | 61,880 | $218K | 2.18% +0.7pp | $3.53 | Healthy | |
FK fieldkraft.comJun 2025 |
Shopify | 51,200 | $187K | 2.22% +0.2pp | $3.66 | Healthy | |
NW northwoodco.comJul 2025 |
Shopify Plus | 44,100 | $143K | 1.98% +0.1pp | $3.25 | Onboarding |
